How do you show the dangers of hidden dirt and allergens that lurk in your carpet, and do it in a way people might actually watch and share? That was the challenge with LG’s Kompressor Elite, a powerful vacuum with technology we knew would appeal to savvy viewers online. So we made a video that feels more like an epic, scary film. The dirt and allergens are represented as shark fins menacing a group of toys. And we’re right there with them, in the fibers and carnage until, eventually, they’re saved. And viewers are hopefully intrigued to find out more.