Cannes Lions

VACUUM CLEANER

BEST PROJECT, Osaka / PANASONIC / 2011

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Overview

Entries

Credits

Overview

Execution

The fact that we used concept visuals and moving images to create an attention-grabbing display for the first vacuum cleaner being released as part of this series which accurately conveys the concept behind the series.

Outcome

The client representative collaborated with the person in charge of each store in creating the display, thereby establishing a relationship of trust through which we succeeded in securing superior locations in each store. The display was introduced at approximately 50 stores in 5 nations in the Middle and Near East.

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