Cannes Lions

VACUUM CLEANERS

OGILVY GERMANY, Frankfurt / VORWERK & CO. / 2009

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

Adhesive labels in the typical design of German doorbells. Directly attached underneath the doorbell panel, they demonstrate that you have many more housemates than you think: Billions of dust mites. Luckily, there are allies in the battle against dust mites: Vorwerk salespersons. And Vorwerk vacuum cleaners.

Outcome

2.6 % of the addressees took advantage of the offer and fixed an appointment with a Vorwerk salesperson. During the campaign period, a total of 9.7 % more in-house visits were made than during the same period of the previous year. The sales in vacuum cleaners suitable for allergic persons could be increased significantly.

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Shortlisted Cannes Lions
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2015, VORWERK & CO.

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