SYNOPSIS--VAIO -Picture Your Style- is an interactive brand-building campaign for the new VAIO series in winter 2007. The campaign consists of a series of concept movies, video-generating web applications, and the consumer-generated movie-banners.OBJECTIVE--The campaign aims to empower the brand of new VAIO series by communicating that, not only the new VAIO has an appealing style, but also it supports the young generations to build their own styles for life. It provides an unique interactive video-generator so that the target users can literally "picture" their original styles and express them on their websites.