Vancity, BC'c largest credit union, is very community focused and proudly supports the Vancouver International Film Festival.We knew our audience would be watching in a theatre, so we used common experiences you have at the movies, like struggling past a bunch of people to get to your seat, and brought them into the bank.The spots are firmly in the world of banking that they show the relevancy of the bank in a humorous way that everyone can relate to.It's not just another sponsorship ad.