Cannes Lions

BUPA

CLEMENGER BBDO MELBOURNE, Melbourne / BUPA / 2012

Awards:

1 Shortlisted Cannes Lions
Film
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Overview

Description

This concept is part of a campaign to launch one of the largest brand migrations in Australia’s history – transforming a collection of Australia’s biggest and most loved health insurance brands into the one brand, Bupa. In launching Bupa not only did we need to dramatically increase awareness, we needed to position Bupa as a healthcare company focused on being there in both sickness & in health.The concept is based around the thought “what would you do if you met a healthier version of yourself?” Initially we think we are watching six siblings reuniting after living apart for years. Although they look almost identical we can see subtle differences between each couple. Each meeting is very emotional but also unique; some embrace, some laugh and others shed tears of joy. However it is not until the final super that it is revealed the 6 people are not siblings but actually meeting the healthier versions of themselves. The ad finishes with Bupa saying they can help you find your healthier self.

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