The website is aimed at teens and young adults aged 14 to 22. In cooperation with Coca-Cola we have developed this exceptional website in terms of navigation and graphic design for a demanding and web-experienced audience. One of the highlights of this website is the area user interface which enables the user to steer an avatar across the main level. Graphic lines guide the way to each content module. Sophisticated layers with respective content open up once the avatar has reached each single content hotspot.

This new concept offers a cutting edge on staging and maintaining existing content as well as integrating new hotspots: future content modules are easily added without causing user disorientation or confusion because of the one-level structure past the main navigational area. Alternatively, the user is presented with a quick access navigation menu. It contains all content modules in alphabetical order.