Challenge:After two years of VB Boonie how do we launch VB Warnie and keep him fresh and relevant to our consumers?Solution:Evolve VB Warnie from his 2D animated predecessor into a 3D animated character and house him in a cutting edge mobile application. The application replicated the actual doll functionality, when a live event happens at the cricket the mobile 3D Warnie comes to life and lets you know about it. The application added scores and a live data feed allowing promotions to be sent to consumers.

Total app. downloads: 13,608