Cannes Lions

MADE YOU LOOK

BISCUIT FILMWORKS, Los Angeles / POWERADE / 2013

Awards:

1 Shortlisted Cannes Lions
Case Film
Case Film
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Overview

Description

POWERADE’s multi-sport commercial entitled “Made You Look” takes the idea of underdogs out of the traditional lens of David vs Goliath and puts a more introspective spin on it, challenging people to take ownership of their perceived shortcomings whether physical, mental or even social and use them to their advantage. It’s a message that ladders up to the brand’s tagline Power Through and that can be adapted to athletes and non athletes alike.

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