In Japan, there are certain restrictions against opinion based advertising.

With the help of the Pulsed Power Science of Kumamoto University, we succeeded in developing “Vegetable juice made with high-spec explosives”. The process of the experiment was captured in a web film and was released on a special corporate website and YouTube. In addition to that, we successfully conducted a live experiment on a streaming channel which gathered 20000 participants. The biggest challenge of this project was to develop “Vegetable juice made with high-spec explosives”. Miraculously, it took a mere 3 months to develop the prototype.

As a result, the web movie was featured on 170 different medias around the world, and the WOM reached 3 million of which 87% gave positive feedback. It ranked 3rd place in the Yahoo! Japan Search Ranking. Kagome’s official Facebook page also gained 52% more fans.