Cannes Lions

DORITOS CRISPS

BBDO ARGENTINA, Buenos Aires / PEPSICO / 2009

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After 2 years in the Argentinian market, Doritos had built “street cred” with young people. This time it focused on helping its target to get into relationships. Doritos’ research revealed a couple of key barriers to individuals connecting with one another:1- At the pubs and discos only techno/electronic music is played. It’s too loud and couples dance separately.2- Flirting is difficult at a house party. Shyness and fear of ridicule play an important role.Doritos' proposal for solving the dilemma: “Bring Slow Dancing Back”. Each of the 5 TV spots focused on specific benefits of slow dancing.

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