Cannes Lions

VEHICLE CRIME REDUCTION

RAINEY KELLY CAMPBELL ROALFE/Y&R, London / COI / 2003

Film
Film

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Overview

Description

A man, who we presume is a shoplifter, darts out of a store. He sprints down the street as if his life depends on it; nothing gets in his way. It’s soon revealed that he’s really the victim, pursuing a man who’s stolen a bag from his car.

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