Cannes Lions
NET#WORK BBDO, Johannesburg / ALTECH NETSTAR / 2007
Overview
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Credits
Outcome
The campaign was very well received by both the public and the media. The retail campaign, of which the Yeti spot was a favorite, was commended several times in the ad and marketing press for being a fresh and unusual approach to what is traditionally quite a boring category. Curiously, the vehicle tracking industry has had such a good recovery rate in the last few years that they no longer release the figures publically in fear of losing customers.
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