In Venezuela's capital city Caracas, there are around 200 thousand motorcycle bikers. And as a tropical country, it rains most of the year and bikers have to improvise using bags as boots to avoid soaking there shoes and pants.

In addition, Venezuela's soccer team has revived a lost dream: being able to play for the first time in the Fifa World Cup 2014.

We print the official Adidas shoes for Venezuela's Team and transformed as a powerful communication device so people on streets can see how they live the passion for our national team.We gave bikers on streets and inside soccer stadiums 1.000 bags.