Boysen, the Philippines’ leading innovative paint brand, created BUG OFF, a special paint with Artilin anti-pest technology. Upon contact with the paint, disease-causing flies, cockroaches and mosquitoes are killed. Boysen needed a campaign that would effectively demonstrate the technology and the beauty of paint.

Billboards were put up in high-traffic areas in Metro Manila, heavily influencing shoppers on their way to the malls.

This is the latest iteration to previous Boysen campaigns, “Flowers” and “Creatures.”