¨There are trips that change you, that never end, that stay with us for ever…to make the choice of where we are from, is the real travel. Soy Veracruz…¨Soy Veracruz is a tourism promotional campaign. The central concept is to show and to share in a emotive way the great cultural, touristic and human richness of the state. The broad range of experiences that you can live here are comparison less and unique. This way of introducing Veracruz is intense, warm and more effective to motivate the viewer. In the new Veracruz state campaign all will be lived through the eyes of our main character Edith Gonzalez.