Cannes Lions

VERI SPRING WATER

VILLARROSÀS, Barcelona / DAMM / 2011

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The main benefit of bottled spring water is its purity - the higher the spring, the purer the water - and the Veri spring is located in the Pyrenees, one of the highest mountain ranges in Spain. But it’s not only the water that is better the higher you climb; the air, the nature, even the people are purer. In the mountains, the relationships between people are more sincere, more honest, less artificial. This is why we decided to tell the TRUE story of a couple of mountaineers who wanted to have their wedding in the least artificial way possible: at an altitude of 3,000, with all the implications of being at this height.

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