Cannes Lions

VERIFIED BY VISA CARD SECURITY

CLEMENGER PROXIMITY, Sydney / VISA / 2004

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Overview

Description

‘Verified by Visa’ is a secure service that gives Visa cardholders extra protection when purchasing online. Objectives/Brief: •Increase awareness of ‘VerifiedbyVisa’ secure online service.

•Drive people to the www.visa.com.au to register their card.

Audience: Current and potential VISA cardholders.

Creative execution: Using the ‘Online guard for your card’ security theme, the banner ad uses a Karate ‘Kung Fu Fighter’ to demonstrate the secure service of ‘Verified by Visa’. Other banners in the campaign used secret agents, a safe, guard dogs and CCTV executions. The overall campaign (inc the banners) had 17% of Visa cardholders signed up over six months.

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