The goal of the Visa Signature microsite is to give users a taste of the Signature life. The “new affluent” target appreciates experiences over material wealth and we wanted to bring the “list of things to do while you’re alive” to life online. Ranging from custom videos on how to drink a mint julep at the Kentucky Derby to soothing spa tunes, the site pages continue to surprise and delight. The use of ambient sound further enhances each experience. Ultimately the site reinforces how Visa Signature gives you access to do the things you want to do in life.