Cannes Lions

Verizon: 5G Launch

BRAND NEW SCHOOL, New York / VERIZON / 2021

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Overview

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Credits

Overview

Execution

Kinetic Typography: Inspired by the content of each spot, the typographic system expressively delivers all the messaging, without the need for a VO.

Stylized 3D: Creating texture and depth, the integrated 3D elements are accented with red lighting that is informed by Verizon’s iconic red check mark for a hint of brand awareness and ownability.

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