Cannes Lions

VERIZON FIOS INTERNET

McCANN ERICKSON, New York / VERIZON / 2009

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Overview

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Credits

Overview

Execution

In advance of Verizon FiOS launching in New York City, Verizon wanted to let people who live in apartment buildings know an alternative to cable was arriving. Because of its superior bandwidth, FiOS was able to deliver thousands more movies on-demand than cable and the agency was asked to create something that would let New Yorkers know the amazing breadth of options they had on FiOS versus cable.

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