To convince homeowners and renters that it is inevitable and sensible to acquire VHV household insurance.

We used stickers to make apartment and house doors look like they had been broken into and simulated a real burglary. So the residents realised – after the first shock - how easily they could become crime victims, how you feel if you become one and how wise it is to have a household insurance.

The results confirm the promotion: 18% more contracts were signed in the cities where the promotion took place (compared with the year before within two months). Also awareness of VHV increased through their website; the click rate tripled.