The innovation was to create a live music experience for people who can’t hear. To do so required combining existing and new technologies to create a unique environment where the deaf could feel the music.

We took over the North Door, a well known live music venue in Austin to stage the show. Wooden floor panels were installed to help better transmit vibrations from special low frequency speakers which were strategically placed for maximum effect.

The music was mixed so that the low-end frequencies were louder, creating more vibrations.

LED wristbands that flashed to the beat of the music were distributed to concert goers.

Special prototype Bluetooth bracelets that vibrated to the beat were also made available. These bracelets were also shipped to some deaf people across the country, so they could experience the live-streamed concert. The prototype bracelets were developed at the engineering school at the University of Texas based in Austin and are not commercially available yet. .

Branded balloons and beach balls were given to attendees to help them feel even more vibrations.

The performances of the bands was further enhanced by Russell Harvard – a deaf actor on the “Fargo” TV show - who not only translated the songs into sign language, but also “performed” the songs for the audience.

By combining these elements, we were able to bring the thrill of live music to a deaf audience.

This aligns perfectly with Domino’s who consider themselves a “tech company that happens to sell pizza.” This is exemplified by their tradition of innovation reflected in their “OH YES WE DID” tagline and their history of delivering unexpected solutions such as the Pizza Tracker, a new pizza delivery car and the Heatwave delivery bag.

Following the success of this event, we have received inquiries from other communities both in the US and internationally to replicate the Vibes concert and bring the live music experience to deaf people everywhere.