Cannes Lions

VICTORIA BITTER

CLEMENGER BBDO MELBOURNE, Melbourne / CARLTON & UNITED BREWERIES / 2013

Case Film
Case Film
Case Film

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Overview

Description

Australia was built on the simple principal of a hard day’s work, for a fair day’s pay. And there’s no better tasting beer than the one you drink after a hard day’s work - when you’ve earned your thirst.

This commercial is part of a campaign for Victoria Bitter that heroes the simple action of doing a bit of hard work. Most beer commercials focus on the beer drinker, but this campaign focuses on the work the beer drinker does. Each commercial highlights one small part of what it means to be capable, in this instance, a working man’s hands.

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