Cannes Lions
CREATORS GROUP MAC, Tokyo / PANASONIC / 2012
Overview
Entries
Credits
Description
Many of the conventional video-door intercom systems can only register directly outside the door, and only in a narrow area, therefore, it is sometimes difficult to identify visitors standing at the end of the door.This video-door intercom system has a wide-angled camera with a '170 Pan' (left and right) movement available, and this enables users to see who is displayed on the monitor regardless of the visitor's position. Therefore, the client wanted to inform many people about its product features via advertisement.
Execution
We decided to create the poster for publishing on the train.The poster was designed as 3-dimensional, and by utilising the gimmick (special effects) called ‘Reverse Perspective Illusion’.This advertisement demonstrates the product advantage, which is that the wide-angle camera can gaze at visitors from any angle. We feel we communicated this product advantage through the poster.
Outcome
The products have become widely known through this advertisement and Panasonic (the company that manufactures this product) has had a great number of inquiries about this product.
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