Google Wallet is changing the way people shop by making their smartphones into their wallets, holding their credit and debit cards, loyalty cards, and offers all in one place. Today, they can pay at select retailers with a simple tap of their phone. Our job was to ease them into the benefits of this new behavior. The Google Pop Up Wallet video educates and entertains viewers about the benefits of the new payment system through meticulously hand-crafted animations. In effect, humanizing the technology behind Google Wallet.