Cannes Lions

GOOGLE WALLET

R/GA, New York / GOOGLE / 2013

Case Film
Supporting Content
Supporting Content
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Google Wallet is changing the way people shop by making their smartphones into their wallets, holding their credit and debit cards, loyalty cards, and offers all in one place. Today, they can pay at select retailers with a simple tap of their phone. Our job was to ease them into the benefits of this new behavior. The Google Pop Up Wallet video educates and entertains viewers about the benefits of the new payment system through meticulously hand-crafted animations. In effect, humanizing the technology behind Google Wallet.

Similar Campaigns

12 items

“Being Human Is,” an Android Docuseries: “The Magic Makers”

GOOGLE, Mountain view

“Being Human Is,” an Android Docuseries: “The Magic Makers”

2021, GOOGLE

(opens in a new tab)