We see a boy travelling in a car as he ties a balllon around a carton of Vinamilk. Before letting the balloon and carton go he draws a heart on the balloon. We see several children doing the same thing - releasing balloons with a ribbon attached to a carton of milk all over the city. The ballons fly through the air and land in the hands of other children: Everytime you buy our milk you donate a glass to a child in need.