Cannes Lions

VINAMILK FRESH MILK

LOWE ASIA PACIFIC, Ho Chi Minh City / VINAMILK VIETNAM / 2009

Film
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Description

We see a boy travelling in a car as he ties a balllon around a carton of Vinamilk. Before letting the balloon and carton go he draws a heart on the balloon. We see several children doing the same thing - releasing balloons with a ribbon attached to a carton of milk all over the city. The ballons fly through the air and land in the hands of other children: Everytime you buy our milk you donate a glass to a child in need.

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