Cannes Lions
RAPP COLLINS PARIS, Paris / VIRGIN / 2006
Overview
Entries
Credits
Description
Brief:A partnership with a double objective:Create traffic at Virgin Megastore;Bring life to the relationship between imagine R (THE public transport pass for young people in the Paris region) and its subscribers.Idea:Manga Paradise, a double game inside a truly interactive Manga integrating video & animation.
This manga allows visitors to participate to the first step of the game, and conduces them to go to Virgin Megastore for the second step.
Similar Campaigns
12 items