Eurobest

Viva La Vulva

SOUNDTREE MUSIC, London / ESSITY / 2019

Film

Overview

Entries

Credits

Overview

Execution

This film aims to transform the perception of what a vagina should look like. This is achieved with creativity and humour. ‘TAKE YO’ PRAISE’ had the right amount of confidence and humour. The music was an integral part of the film, helping to deliver the desired message. The lyrics ‘you’re so rare, so fine, I’m so glad you’re mine' are absolutely on point with the message of the film. They were able to deliver the message very easily - they help women celebrate their anatomy and confront a taboo with creativity and humour. Practically, the music had to be right before the shoot in order to get the lip sync and pace right. The original track was quite subdued and never really took off, so part of our job was to give it some shape in order to make it feel as celebratory and joyful.

Similar Campaigns

6 items

9 Cannes Lions Awards
Viva La Vulva

AMVBBDO, London

Viva La Vulva

2019, ESSITY

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