Cannes Lions

VIVERE WASHING DETERGENT

INITIATIVE MEDIA, Buenos Aires / UNILEVER / 2007

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Overview

Entries

Credits

Overview

Execution

A collection of 4 books was developed. The stories were led by Chuavechito.

A personalized interactive application with the same book format was also developed, and it allows the user to experience the concept, apart from having the possibility to enjoy very entertaining didactic games.This launch was broadcasted on one of the main children´s channel (sponsoring a learning capsule), on the main internet sites and inside the main point of sales, generating visibility

Outcome

We have a very good figure to express the success of the campaign: until this moment 60% of the books printed have been sold.

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