"Vodafone Who Killed Summer?" was a multi-platform scripted drama set against the backdrop of the European festival season. In a murder mystery for the connected generation, our six ‘contestants’ embarked on the summer road trip of their lives. The twist at the end was that one died and one was a killer.WKS09 was the first online drama to truly behave like its hyper-connected audience. Blending drama and reality, and relayed in near real-time, our narrative lived in the spaces that our audience inhabits across the social web, mobile and live events. A dedicated community management team updated blogs, answered questions in-character and seeded red herrings and clues.WKS09 featured 22 episodes across three months, totalling four hours of film. It ran in five languages across four countries.We also held a live gig, where 50 WKS09 fans were invited to join the cast and bands.

• WKS over-delivered on its objectives. Please see our confidential results for more detail.• Over five million 16-24 year-olds viewed the series across multiple platforms.• More than half a million downloaded the show on their mobile phones.