Vodafone wanted to launch their new brand engagement platform, Firsts.com, in a spectacular way.

They wanted to encourage people to do things for the first time and they wanted to do it by doing something that had never been done before.

They decided to do it in London on New Year’s Eve.

Media reach of over 639 million

Influencer generated content achieved a reach of 9.2 million

Over 193,000 likes of influencer content