Cannes Lions

VODAFONE FIRSTS

RKCR Y&R, London / VODAFONE / 2014

Case Film
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Execution

Vodafone wanted to launch their new brand engagement platform, Firsts.com, in a spectacular way.

They wanted to encourage people to do things for the first time and they wanted to do it by doing something that had never been done before.

They decided to do it in London on New Year’s Eve.

Outcome

Media reach of over 639 million

Influencer generated content achieved a reach of 9.2 million

Over 193,000 likes of influencer content

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