8500 people entered the competition within the first 60 seconds after the entries were accepted to win an invitation. The guests shared toasts and laughs together and were occasionally lectured by the celebrities. The website had over 370,000 visitors, over 60,000 tweets and the sales increased by 24% since the launch. Even after the campaign closed, the word about the online drinking experience spread among young people through Twitter and Facebook. The campaign showed new and more enjoyable way of drinking to the young people in Japan and encouraged them to be more open-minded and share honest feelings to others.