Media is the message. The Absolut Season sign gives a title to an already spectacular piece of creativity intended to engage the consumer. This was less content driven and more of a way for consumers to be connected with a “right in your face” iconic visual. Absolut bottle is recognized around the globe. Tells consumers that there is more to come, expect change and keeps consumers wondering and eager to see what will come next.

The campaign received outstanding recognition and won two awards of excellence in Argentina:"Lapiz de Oro" (Golden Pencil) for the Spring campaign“Lapiz de Plata” (Silver Pencil) for the Autumn campaign