To reach our goals we set out to create a music video using our employees’ hearth beats celebrating the World Hearth Day. After creating a special recording device, Aykut Gürel arranged the unique heart beats of Philips Turkey team as a soundtrack. By visualizing the rhythm of the beats we created a one of a kind music video.

As a leading health company we launched a project with famous composer & musician Aykut Gürel to emphasize our corporate sensitivity approach to cardiac care on September 29th.

We designed a special microphone by modifying a stethoscope and we listened to the heart of the Philips Turkey employees on September 15th and We recorded ECG values and Doppler sounds.

Additionally we reflected ECG and Doppler voices during recording the heartbeats of our employees to create a fun atmosphere. Aykut Gürel created a special composition using by the unique heartbeats of our employees. Each different sound data became another instrument note.

We presented the animated video which our employees could listen to their heartbeats and watch the visualized images during World Heart Day Week. On 23 December we shared our project’s case video on Philips’ social media channels.

40 Philips employees volunteered to share their unique heart beats which were recorded by a special microphone placed on a statoscope. EKG and Doppler voice of their hearts were also recorded to create a personalized soundtrack, composed by the famous musician Aykut Gürel.

The project was first launched to Philips Turkey team with an event on September 26th. Animation video was live on World Heart Day, September 29th via Philips Turkey’s social media channels with #HerKalpEssizdir and #MyHeartIsUnique hashtags.

Total Digital Results:

1.929.890 views , 14.977.478 impression, 107.999 clicks and 9.548 engagement

60 online coverages Offline Coverages 749K Reach