Anyone can download VW Bike Assist, the application is free. Using GPS technology, this application informs drivers when a bicycle is approaching, and cyclists when a car is approaching. When activating it, the user can choose the mode of travel: bike or car. During the journey the application emits a warning signal indicating the distance to the other vehicle and suggests the best option of action at the moment of meeting.

Excellent results indicating a high level of engagement of the audience. 45% of the clients opened the emails and 57% of the latter did so at least two times generating on average 3.7 interactions per client who has opened the email.