Cannes Lions
TRY/APT ADVERTISING AGENCY, Oslo / HARALD MOLLER / 2012
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We see a man who drives his Volkswagen Passat, along a country road in the evening. He is a bit tired and he starts to slip the eyes.Then a sheep appears next to the car, running at the same speed. The sheep jumps over a fence at the side of the road.Our man becomes more and more sleepy, and the sheep more and more prominent. Suddenly the sheep is unable to jump over the fence, but runs right into it. That wakes the driver up and the car straightens up automatically.
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