Cannes Lions

FORD MONDEO

JWT NEW ZEALAND, Auckland / FORD / 2008

Awards:

1 Silver Cannes Lions
Film

Overview

Entries

Credits

Overview

Description

BRIEF Add local flavour with a small budget to support a big budget film from London launching the new Ford Mondeo in New Zealand.SOLUTION Launch a viral on You Tube showing local blokes copycatting the British Mondeo ad by attaching hundreds of balloons to their old Ford Cortina. Link this back to the original Mondeo film and reveal that it is a Ford production.RESULTSOver a million views in the first couple of months and a multitude of You Tube honours. Featured on National News, talkback radio, breakfast TV and even the Ellen DeGeneres show in the US.

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