Cannes Lions

VOLKSWAGEN GOLF

OGILVY CAPE TOWN, Cape Town / VOLKSWAGEN / 2010

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Overview

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Overview

Execution

We hired parking attendants to 'take a break' in unusual places, such as cinemas, cafes, and beaches. They would wear a Volkswagen-branded bib with the relevant messaging. The parking attendants leisurely took a break, as the New Golf’s Park Assist feature did their job for them.

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