SmileDrive pre-launched on stage at SXSW with Google, seeding the app with press and collecting handraisers. At launch, we invited influencers to demonstrate features of the app by creating content and sharing with their networks. We then amplified their Smilecasts within a brand-new HTML5 ad unit that ran across Google desktop and mobile properties. Additionally, a demonstration video was syndicated across blog networks, YouTube, and G+. All efforts drove to a SmileDrive landing page and the Google Play Store. In dealerships, shoppers received promotional materials, while an email blast went out to current owners and prospects.

? Over 94 million PR and social media impressions

? In the first three months, SmileDrive was used on 230,000 drives and covered more than 1.1 million miles.

? Over 60,000 photos uploaded to and posted to Smilecasts via SmileDrive.

? Exceeded expectation of 10,000 app downloads (the end-of-year goal) by almost 100%. Hit 10,000 downloads by 5th week after launch.

? SmileDrive was only released in the U.S. Google Play store, but 45% of the app’s users are from international countries.