Cannes Lions

Luv Bug

DEUTSCH LA, Los Angeles / VOLKSWAGEN / 2017

Film

Overview

Entries

Credits

Overview

Description

It’s the story of a family, told through Volkswagen vehicles. What begins as a romantic evening for two lovebirds in a Beetle on a moonlit night, soon leads to a baby . . . and a slightly bigger Volkswagen . . . and another romantic evening on a moonlit night . . . and so on and so on through the years until they’ve managed to fill the biggest Volkswagen ever made—the new Atlas—with kids and love and laughter and even a dog in there somewhere. Because life’s as big as you make it.

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