Cannes Lions

Cold to warm

DDB GROUP GERMANY, Berlin / VOLKSWAGEN / 2016

MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
MP3 Original Language
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Description

In this radio advert we hear a conversation between a football (soccer) player and a referee. Things start off on a cold note with the player suggesting the referee might be blind. The referee threatens to send the player off just as coldly. Within seconds however these frosty feelings begin to thaw as the player realises being a referee isn’t so easy. By the end there are warm feelings all round, with the referee declaring he hopes the player scores during the match.

Finally we hear a VO telling us about how with Window Defroster from Volkswagen things go from cold to warm in a matter of seconds.

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