Cannes Lions

VOLKSWAGEN - THE FORGETFUL

DDB, Milan / VOLKSWAGEN / 2022

Film
Film
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Overview

Execution

In this ad, we see a man entering on the passenger’s seat of the New Volkswagen T-Roc. He looks around like he is waiting the driver. After a while, he touches his pocket and he finds the key of this car. Only now, he realizes that he is the actual owner of the car and he only forgot it because the first 6 instalments are paid by Volkswagen. In the end, he moves to the driver’s seat and starts the engine.

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