Problem: Maintain the high level of sales of trucks, regardless of economic instability and, most importantly, provide support for the success of Volkswagen Trucks.

Strategy: A truck is essentially a working tool. Therefore, it’s a rational purchase. Purchase decision is based on the target company’s need for transport. What clients seek is a truck that meets their needs as if it had been custom-made for their business.

Solution: A simple, straightforward, accessible campaign was designed to show Volkswagen Trucks’ technological differential: it’s the only manufacturer with a wide range of trucks capable of meeting specific client needs.