Cannes Lions

Volkswagen: Watch The Road

DDB BRUSSELS, Brussels / VOLKSWAGEN / 2016

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DDB Brussels has launched a new campaign for the Volkswagen Golf. As a sequel on the Brussels Motor Show campaign, DDB decided to create a fun print instead of a traditional promo. With its technological innovations and standard safety systems Volkswagen is positioning itself once again as one of the safest car brands in traffic. Following the Motorshow campaign they continued on the strategic line : "Feel protected." That reflected in a print campaign led by photographer Pierre Pironet.

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