To make an emotional appeal, “Volvo For Love,” we developed the story “Alice’s Wedding”, telling a story of Volvo owners, who are protective of and very much cherish their family. This cross-generation family story was depicted to bring back the beautiful impression of Volvo.

The short film illustrates a soul-stirring family image of a Volvo owner by depicting the solid relationship between a father and a daughter. Hence, a distinctive image of vehicle owner is created; the uniqueness of Volvo’s core value is well presented

- 1,000,000 Views within 24 Hours

- Over 5,000,000 Views in the First Week

- Over 38,000 Facebook Shares

- Number of Showroom Visits Increased by 75%

- Sales Volume of S90 (the new car model of the film) Reaches 30% of 2017 Sales Target