Taking advantage of the visual appeal of the C30, we gave it a starring role in the video. The screenplay was written from a brand perspective, with the lead characters in the plot – “The Beauty” and “The Nerd” – driving the C30. Plenty of lingering camera shots provided stunning views of the interior and exterior design features seamlessly within the plot. In partnership with “The Crash”, we created truly engaging content for maximum brand appeal.

- 200% of sales targets achieved in 1st month!- Total consideration among target audience was 63%- Communication objectives achieved in over 90% of target audience- 200 rotation on MusicTelevision, over 100 on Voice TV in first two months- Over 3,000 views on YouTube, Myspace and Volvocars.fi