Volvo Cars Belgium wanted to know the possible buyers for the new C70 Coupé/Cabrio. The innovative pre-marketing campaign was built on the FEEL theme which claims the C70 reconnects the prospects with the sensorial perception of driving a Coupé/Cabrio. After entering a unique code, the visitor could experience a virtual trip from Bilbao to Barcelona. While cruising through the virtual landscape, the animated flash movie highlights the car’s design, performance, safety and environmental protection.

The identified ‘hot prospects’ were invited for an exclusive avant-première before the Brussels car show.