Expediton Volvo Cross Country site: A campaign site promoting a test drive event taking place in Lapland April 11.The main objective of the site is to describe the event (incentive) in an appealing way and get users to contact a dealer to book a test drive. Test driving the car is a prerequisite to be considered as one of the 30 persons who wil take part in the Lapland event. The copy on the site is mainly a description of the daily program during the event, as well as information about how to apply, rules for application and a list of Volvo dealers throughout Sweden, where you can book your test drive(including links to dealer's sites.)