Cannes Lions

VOTE ON GARBAGE, VOTE WITH GARBAGE

DDB GROUP HONG KONG, Hong Kong / GREENERS ACTION / 2015

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Case Film

Overview

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Credits

Overview

Description

With words printed on the garbage bag, they can now easily and effectively express their opinion. Since the garbage crisis is a problem of every one of us, everyone should have a say on it. Yet, for most housewives, who are the major stakeholders of the issue, the usual consultation methods are too tedious and difficult to participate. To vote on garbage with garbage is thus a form of empowerment as it enables easy and direct public expression on the issue.

Execution

Instead of letter or email, Greener's Action proposes a direct and clear-cut way to express: to vote on garbage with garbage.

To show one's stance on the garbage disposal issue, a simple plastic garbage bag is indeed a suitable media not only because it is highly relevant to the issue. It can empower everyone with the power to be seen and heard.

With such use of public opinion, it is also executed without affecting their usual habit of garbage disposal. Trash has never mattered more.

Outcome

In the first night alone 10% of residents voted. And with high press coverage, we raised awareness about an important social issue. As a result, Hong Kong Government has taken a more active role in dealing with the problem. 3 TV commercials are launched to promote its proposal and a discussion session in next Legislative Council is scheduled.

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